Your Message

Amplified with Impact

We have strong relationships with the Middle East’s top media, specialized outlets, bloggers, and influencers. What sets us apart is our creativity and powerful storytelling, enabling us to take your message to the world. With a proven track record, we meet expectations by assigning the right people and resources to every project.

Strategic Insight, Real Results

Our team of seasoned consultants blends expertise with passion to craft marketing and PR strategies that align with your business objectives. From planning to execution, we focus on driving measurable impact and long-term value.

We help clients Stand out

Although we have a passion for telling a story in both corporate and consumer worlds, we prefer to cut our own story short. Please see below a few traits that allow us to break through the clutter:

Content Marketing

We consider ourselves in the business of content marketing. We think that content is the present – and future – of marketing.

Measurable Results

We don't evaluate the results of our PR campaigns in abstract terms but use latest and proven tools to demonstrate the value.

Clear Communication

Whether it is content for website, press collateral, speech or simply a tweet, our language is simple, clear and most importantly native.

Multi-Disciplinary

We are a multi-disciplinary communications agency. Our services combine advanced PR programs backed.

Powerful Campaigns

We have confidently managed powerful campaigns designed to influence purchasing behavior and thought patterns.

Big Data in PR

We pride ourselves on being pioneers in using Big Data in PR. We tackle information overload by converting it into new insights.

Account Management

Through powerful account planning and management, we make sure that all components of a PR program are properly harnessed.

Leading PR Agency

We are a leading PR and communications agency for some of the world's most admired brands!

Strategic Planning

We consider planning imperative before developing any PR program.

Needs an Experienced Business Consultant?

At Virtue PR & Marketing Communications, we bring strategic insight and passionate execution to every project. Our expert team operates across the MENA region, offering public relations, integrated communications, branding, and research services tailored to your goals.

We Help You Grow with Strategic Marketing Excellence

Our mission is to empower organizations to lead in their industries through bold, business-aligned marketing strategies. At Virtue, we go beyond surface solutions—crafting campaigns that resonate, engage, and deliver real results.

Testimonials

Are We As Good As We Claim?

Our clients love working with us because we listen, deliver on time, and care about the details. Their kind words keep us going and remind us why we do what we do.

British Council

    We have had the pleasure of working with Virtue PR for the past four years and have been absolutely delighted with their level of service. They are hard-working, committed, enthusiastic and creative and I don't know how we managed without them earlier. I have no hesitation in recommending them to any company looking to increase their PR coverage.

    British Council

    La Martina

      Virtue PR has provided consistently high levels of service for La Martina over the years. We have an excellent relationship with the team, who clearly understand our business and our needs. They have produced fantastic results to promote our growing presence in the UAE as well as highlighting our commitment to the community, successfully communicating our brand values.

      La Martina

      Omniyat Group

        Omniyat Group has been supported by Virtue PR for three years. Their impact on our drive to increase market awareness & national profile of the Group has been significant and it reflects their strength in the field of PR. Virtue PR has the full endorsement of Omniyat Group.

        Omniyat Group

        Superdry

          Virtue PR is extremely creative and proactive. They deliver consistent coverage across all our business units and are hard working and energetic. We work very closely with them and they are very much part of the in-house team. I would recommend them to anyone considering appointing a strong, media savvy consumer agency.

          Superdry

          EMPOWER

            Flexibility, Innovation, proactivity and client-focused approach are the words I would use to describe Virtue PR. The work done by the team on our behalf has produced measurable results and represents a great return on investment.

            EMPOWER

            BinSina Pharmacy

              Virtue PR has consistently secured quality media coverage for BinSina Pharmacy and has impressed us with their proactive approach to identifying new PR opportunities for the business.

              BinSina Pharmacy

              Strategic Exhibitions

                I have thoroughly enjoyed working with Virtue PR on four different exhibitions and conferences, including the Annual Investment Meeting, International Property Show, Dubai Government Achievements Exhibition and Dubai Woodshow. They combine a high level of professionalism with enthusiasm and innovative thinking, which have allowed them to penetrate an ever-crowded media market.

                Strategic Exhibitions

                 Vinoderm

                  With their assistance we've been able to bring journalists to our stores and help put Vinoderm on the consumer radar. We're featured regularly in Sayidaty and Dubai TV and the list is growing month by month. I think the thing that sets them apart is their ability to deliver. There's no marketing jargon - they do exactly what they promise and we're always impressed with the end results.

                  Vinoderm

                   Montecarlo Stars

                    Virtue PR forms an integral part of our communications team to enable us to promote Montecarlo Stars as an entertainment attraction throughout the UAE and beyond.

                    Montecarlo Stars

                    London Business Forum

                      They are the best PR agency I worked with locally, regionally and internationally!

                      London Business Forum

                        Virtue PR has played an important role in proactively contributing well-grounded ideas to convey Private Jet Charter's corporate messages across the GCC environment. They are vigilant about market developments and alert to opportunities for giving exposure to our business. They have good contacts with journalists and are conscientious in their approach when representing the interests of Private Jet Charter.

                        Private Jet Charter

                         AstraZeneca

                          We have a fantastic relationship with the team at Virtue PR. I'm constantly impressed by their enthusiasm and creative spark. They stay focused and align all ideas with our business objectives. The results have been excellent—our brand profile has grown significantly in the GCC and beyond. They've also built strong relationships with media across the region, leading to regular requests for our input on healthcare and pharmaceutical topics.

                          AstraZeneca

                          Our Practices

                          Corporate

                          Finance & Banking

                          Technology

                          Consumer Marketing

                          Healthcare

                          Public Affairs

                          Aviation

                          Hospitality

                          Education

                          Oil & Gas

                          Tourism

                          Fashion

                          News

                          Latest News & Media

                          Stay updated with Virtue PR’s latest press releases, media coverage, and industry insights.

                          FAQ

                          Frequently Asked Questions

                          Find quick, clear and precise answers about PR and how Virtue PR & Marketing Communications supports brands across the Middle East with strategic communications, media relations, product launches and reputation management.
                          What is a PR agency?

                          A PR agency manages reputation and strategic communications to build trust with media, customers, partners, investors, and the public.

                          PR (Public Relations) is the practice of shaping how audiences perceive an organization through earned media and strategic storytelling.

                          PR professionals, because of a deep understanding of the client’s business, can work on developing the corporate personality of the client. Based on our understanding of our clients’ values, culture and concepts, we can develop a complete corporate identity to reflect the “persona” of any corporation. We are also equipped to produce internal and external newsletters, magazines, white papers, annual reports and other corporate collaterals.

                          Startups, SMEs, corporates, government entities, and executives who want visibility, credibility, and stakeholder trust.

                          PR builds credibility via earned media and relationships; marketing focuses on paid promotion to drive leads and sales.

                          Media relations, corporate communications, crisis management, content creation, events, digital and influencer PR, and sustainability communications.

                          Virtue monitors and provides guidance on competitive intelligence and identifies opportunities via competitive programs that meet the strategic choices. This competitive data can be effectively used to align with marketing campaign of our clients. We work on stakeholders mapping and profiling, opinion surveys, polling exercises, focus groups, consumer tracking, executive interviews, competitive market analysis, societal alignment research, corporate and positioning research.

                          By quality and relevance of coverage, share of voice, reach, engagement, sentiment, and contribution to business goals.

                          Yes, PR provides rapid response, message control, spokesperson preparation, and stakeholder updates to protect reputation.

                          Quick wins can happen in days or weeks; durable reputation lift usually takes consistent activity over several months.

                          Pricing depends on scope, markets, and deliverables. Virtue PR offers cost-effective and tailored retainers as well as project-based engagements.

                          Corporate, consumer & retail, hospitality, aviation, government & public affairs, healthcare, FMCG, environment & sustainability, oil & gas, fashion, AI, education, and talent & giftedness among others.

                          Digital PR uses online publishers, SEO content, and influencers to earn links and visibility alongside traditional media.

                          Yes, message development, interview coaching, and camera/press conference preparation for leaders and subject-matter experts.

                          Retainers cover ongoing strategy and outreach; projects focus on a defined objective like a launch or event.

                          Share objectives, audiences, key messages, proof points, timelines, approvals, and success metrics to align on outcomes.